Target Audience

Background research
Kerrang magazine is published by a company called Bauer media group. The publishing house also publishes lots of different magazines and genres like:

· Men’s entertainment &lifestyle

· Women’s magazines

· Equine

· Gardening

· Transport

· Golf & football

Overall there are 421 000 people who read Kerrang  magazine, both men and women read this magazine, 258 000 males and 164 000 females. I think that there is a big difference in the numbers of who reads kerrang as its a rock magazine which appeals to men more than it does to women. The amount of readers over the past year has increased by 4000 people.

The Bauer publishing house also publishes music magazine NME/New musical exp.

My Target Audience

I have been researching Kerrang and Q magazine, so for my magazine I will have similar types of bands. My music magazine will appeal more to males than females, with a ratio of about 6:4. The reason for this is that the bands I have chosen for my magazine are mostly indie/rock bands which appeal more to men.

I have ranged my age for my magazine for 16 to 24 as young people seem to be more interested in a lot of new upcoming bands, which the older generation are not familiar with. With Kerrang older people don’t seem to be as interested in new music magazines.

The bands that I am interested in are Kings of Leon, Paramore, Greenday and Muse so these can be put into a sub cultural group such indie/rock. My magazine cannot be too expensive as the age I have set will be for people who are in school, college or university so they won’t have a lot of money, therefore my magazine will be £3-4.

Inspirational texts (Double page spread)



Although I want to keep the colours of my magazine to a minimum the colours must match with what the band or model is wearing. Like this double page spread I want to have my text on one side of the page and a picture of the other, I think it looks more polished and professional that having messy writing in different shapes all around the page, although I  do want to have one quote took from the interview overlapping on of the images .

Again there is no border to the page but from the layout of the picture and the thick bar where the title is we can see the format of the page.  like this article I

Deconstruction Contents Page

With this contents page I would like to use a similar layout, I like how there is a thick black bars used to show the titles etc. it makes the main features of the magazine stand out.  I also like how the picture is at the right side of the page taking up most of them room,  using a similar image to the one on the front cover, this will enable the reader to notice that this is the main article of this month’s magazine.  Having the features section down the left side of the page means that the reader can easily find articles they want to read, it make it easier for them to find information that is advertised on the front cover.

The colour again on the contents is very limited enforcing the themed colours of the magazine making it more recognisable to audiences, also so the page isn’t to distracting I want to stick to certain colours and keep the same colours throughout my front cover, contents and double page spread.

The ‘Q-review’ and ‘Every month’ section is a good feature to have on the magazine as it again breaks down the content of the magazine making it even easier to  find what you  want to read. E.g. read the front cover as there is a review on a band’s new album, look it up under contents and go straight to the review section.  

The composition of the contents is very simple and every week we can expect the same type contents page from Q magazine, therefore we go to the same place to look for certain information in the magazine, again this is what I will try to achieve with my magazine contents page. There is not border but we can easily see the framing of the page as the big black and red bars used with the titles keep all the information in order (lined)